Jenai Kershaw 🪩

Sleep Advisor, Scotiabank

Canadians are losing sleep over their finances. Literally.
According to the 2023 Financial Stress Index, worrying about money keeps over half of Canadians up at night.

So instead of talking to them about money, Scotiabank decided to talk to them about their sleep. Introducing Sleep Advisor, a 24 hour hotline that helped Canadian worry less and sleep more.

We launched a real hotline at 1-833-SLE-EEEP and created social, digital and OOH ads to tell Canadians about it.