Jenai Kershaw 🪩
Perfect Day,
Scotiabank
In our award-winning ‘First Day’ campaign, we asked Canadians what advice they would have given themselves when they first moved to Canada.
We followed up the next year by putting the spotlight on why so many newcomers choose to move in the first place: their children.
We created ‘Perfect Day’ in English and Hinglish, and cast a real life mother-daughter duo who had recently moved to Canada.